About Us
Our Values
Okay, "values" sounds way too corporate. Let me just tell you what we actually care about:
Quality That Actually Matters
Look, I'm not going to lie to you. We're not reinventing fabric or anything. We just use really good cotton - the same stuff the big brands use - and make sure it's sewn properly. Our guys in Indore have been doing this for decades. They know when a shirt is done right and when it's not.
Pricing That Won't Kill Your Budget
This one's personal. I've been that guy counting money before buying clothes. It sucks. So we price things like we'd want them priced if we were buying them. Simple math - cost of fabric + fair wage for workers + keeping the lights on = our price. No fancy formula.
Stuff You'll Actually Wear
We make clothes for real situations. Job interviews. College fests. That cousin's wedding where you need to look decent but not overdressed. Date nights. Regular Tuesday at work. If it doesn't work for at least three of these situations, we probably won't make it.
We Mess Up Sometimes
Yeah, we're not perfect. Sometimes a batch doesn't come out right. Sometimes we misjudge what people want. When that happens, we fix it. We've got a no-questions-asked return policy because, honestly, if you're not happy with something, neither are we.
Size Doesn't Matter (To Us)
We make clothes from S to 3XL because guys come in all sizes. Seems obvious, but apparently not everyone got that memo. If you're a human being who wears clothes, we probably have something that fits.
Keep It Simple
We could make this whole thing complicated with seasonal collections and limited editions and all that. But why? You need good shirts, we make good shirts. You need them at reasonable prices, we price them reasonably. End of story.
We are proudly Australian.
Soft Fabric
Lightweight
